Now open · 185 dancers learning BLC

A one-to-one translation of the kinetic body language

BLC is a complete curriculum for the dance — built by world-champion Jesse Lopez. Three kingdoms. Nine pillars. A vocabulary you can actually learn, drill, and put together on the floor.

Start your 7-day trial → See the curriculum
185 dancers learning BLC
9 core pillars
240+ glossary terms
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Jesse and Ariel on the dance floor
IBM · Timing
PCR · Framing
EOS · Grounding
Latest pathway EOS · Grounding · Level 2
JESSE + ARIEL · 2025
How it works

Three steps from interested to in motion.

No more parsing scattered YouTube videos. The whole dance, sequenced and structured — so you always know what to work on next.

STEP 01 / SIGN UP

Join with one tap.

Apple, Google, or email. Pick your role — student or teacher — and we'll size the path to fit your level on day one.

STEP 02 / FOLLOW PATHWAYS

Follow a pathway.

Each pathway threads together drills, glossary terms, music, and social-floor goals. One pillar at a time, with checkpoints that mean something.

STEP 03 / TRACK PROGRESS

Watch your fluency grow.

Babble → vocabulary → sentences → fluency. We adapt the language model of learning to your dance, so your progress is visible and real.

"West Coast Swing isn't a list of patterns — it's a spoken language between two people. Once you know the grammar, you stop memorizing and start improvising."
— Jesse Lopez · World Champion · Founder, BLC
The curriculum

Three kingdoms.
Nine pillars.
One language.

We organize the whole dance into three "kingdoms" — each tied to a color, a feeling, and a set of practical pillars you actually drill.

Explore curriculum →
IBM · Individual Body Mechanics

Timing

How your body moves through time. The grammar of every beat — the "when" beneath every step.

TimingPILLAR 1
GroundingPILLAR 2
FramingPILLAR 3
PCR · Partnership Communication

Music

How two dancers stay in dialogue. Connection, momentum, and the tensions that make the dance breathe.

MusicPILLAR 4
ConnectionPILLAR 5
MomentumPILLAR 6
EOS · Elements of Swing

Movement

How the patterns assemble. Structure, anchors, and the shapes the floor remembers when the song ends.

MovementPILLAR 7
StructurePILLAR 8
PatternsPILLAR 9
Language model

You already know how to learn a language. Now use it.

Every skill of natural language has a dance equivalent. Once you see the mapping, learning the dance stops feeling like memorizing trivia.

SKILL 01
Listening
↓
Following
SKILL 02
Speaking
↓
Leading
SKILL 03
Reading
↓
Watching
SKILL 04
Critiquing
↓
Judging
SKILL 05
Writing
↓
Choreographing
For instructors · the real product

Run your entire teaching business in one place.

BLC replaces Calendly, Dropbox, Linktree, and your newsletter tool — and saves every private lesson as a searchable, summarized history you and your students share.

Calendly · Schedulista$16–30/mo
Dropbox · Drive (drill videos)$10–20/mo
Linktree · website builder$5–15/mo
Newsletter tool$10–30/mo
Today, fragmented$41–95/mo
BLC Teacher · one platform$15–25/mo

Lesson transcription + AI summary NEW

Record once. We transcribe, summarize the focus areas, extract homework, and tag the pillars worked. Student and teacher both see it the moment lesson ends.

Booking + drag-and-drop scheduler

Public booking page at blc.dance/teachers/yourname. Drag availability blocks onto the grid. Snaps to 15-min intervals.

Your own drill library

Upload your videos. Organize into your own categories. Share privately with linked students or publicly with the scene. Stop emailing Dropbox links.

Student roster + Stripe payouts

Every student's progress, streak, and full lesson history in one roster. Students pay through your booking page — no invoicing, no chasing.

Tour the teacher portal → See a teacher profile
MR
Maria Rodriguez · lesson 22
TUE MAY 26 · 10:00 AM · 60 MIN
AI · SUMMARY
What we worked on
Drilled anchor variations across whips and sugar pushes. Maria's body still drifts past the anchor on count 6 — we slowed the diffusion and used a 12× rep of the basic anchor to retrain. Connection point on count 5 of the basket whip is now landing reliably.
P6 · Momentum P9 · Patterns P2 · Grounding
Assigned homework · auto-pushed to her app
  • Anchor diffusion drill — pillar 6 path, set 02 · 10 min/day
  • Re-watch the basket whip breakdown (1:14 mark)
  • Goal for next session: anchor 6 lands 8/10 reps unsupported
TRANSCRIPT · SEARCHABLE ▶ 58:42
12:04 Jesse — ok try it again, but this time really diffuse on the 5…
12:18 Maria — that one felt sticky, like I caught myself
12:22 Jesse — exactly. That's the punctuation. Now try it as a comma…
This week · 17 lessons
MAY 24 – 30
MON
TUE
WED
THU
FRI
10
12
2
4
6
Pricing

Start with a 7-day trial.

One student plan, billed monthly after your trial. Card required up front; cancel anytime before it renews.

See full pricing →
7-DAY TRIAL
Student
Every student feature, with a 7-day trial before your monthly membership begins.
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  • Full curriculum + glossary
  • Adaptive pathways
  • Drill video library
  • Social-floor goal tracker
  • iOS + Android + Web
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FOR INSTRUCTORS
Teacher
Run your booking + lesson business from the desktop portal. Everything in Student plus the teaching toolkit.
Contact for pricing
  • Everything in Student
  • Booking page · /book/yourname
  • Availability scheduler
  • Student roster + notes
  • Drill library + glossary CMS
Talk to us
Jesse Lopez
Jesse Lopez
Founder · Lead instructor
Book a lesson
About the founder

Jesse Lopez built BLC out of his own teaching notes.

After a decade competing and teaching across the WCS circuit, Jesse found that the same gaps kept showing up in every student he met — and none of the existing material organized the fix.

BLC is the curriculum he wishes he'd had when he started. It's already how he teaches his own private students. Now it's available to you.

15+
Years competing
3,400+
Private lessons taught
28
Cities on tour
240+
Curriculum entries
Book with Jesse → Visit his profile

Get on the floor.
Stay on the floor.

Start your 7-day trial today.

Start your 7-day trial → See the curriculum